Opinion

Guest Column: Anup Chandrasekharan, COO – Regional Content, IN10 Media Network, writes why the OTT crackdown was ‘not censorship but cultural correction’

Guest Column: Monisha Mudaliar, Founder & CEO of MonZ Media, writes about how branding today is shaped by bold ideas, diverse perspectives, and merit, shifting...

Guest Column: Kunal Sharma, Head of Marketing and Business Head - Modern Trade and Ecommerce at KRBL Limited writes about

Guest Column: Charu Kishnani, Chief Marketing Officer, CarDekho Group writes about the power of AI in marketing, smarter customer engagement, what CMOs must do to...

Guest Column: Neha Plasterwala, Head of Marketing and Communications – Lockton India, writes about the evolution of marketing, the future of brand-client relationship and more

Guest Column: Saumitra Prasad, Chief Marketing Officer, DOMS Industries, writes about harnessing India's cultural legacy in stationery, the rise of hybrid stationery, sustainability and more

Guest Column: Jayesh Rathod, Co-Founder and Director of The Guardian Real Estate Advisory pens down the key ways in which AI is revolutionising the real...

Guest Column: Anand Chandran, Head of Growth and Marketing, WorkIndia writes about how brand storytelling sets your brand apart in a crowded market

Guest Column: Tanvi Chakke, Senior Brand Reputation Manager, HAWK (Gozoop Group) writes about how negative feedback offers brands a chance to build trust and credibility

Guest Column: Vipul Arora, Director of Brand Solutions at Gozoop Group writes about successful strategies in action for customer experience

Guest Column: Shantomoy Ray, Founder-Director, K-Factor Communications, writes on why businesses must adapt strategies to meet the growing demand for responsible, personalised and innovative offerings

Guest Column: Jaspreet Bindra, Co-Founder, AI&Beyond writes about how to blend emotional intelligence with cutting-edge technology seamlessly in advertising

Guest Column: Sony V. Mathew, Vice President, Head- Branding, Communications, ESAF Small Finance Bank writes about the compelling case study of the endurance of brand...

Guest Column: Shreya Malpani, Promoter, Imagicaa World Entertainment Ltd writes about how theme parks can leverage various touchpoints to turn visitors into brand advocates

Guest Column: Ravi Karthik, Chief Marketing Officer, ACT Fibernet writes about how internet service providers can leverage tech integrations to improve customer relationships

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how digital transformation not only ensures relevance of FMCG brands but also positions them to respond...

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes about the power of storytelling in modern advertising

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, writes why brands must carefully craft their messaging to align with cultural values, traditions and...

Guest Column: Shantomoy Ray, Founder & Director of K-Factor Communications, shares insights on how the science ofcolours can influence ad campaigns

Guest Column: Shantomoy Ray explores key trends that are predicted to shape the future of advertising, focusing on the Indian context and the global landscape

Guest Column: Srinath Sridharan writes how Vinesh Phogat has fought enough obstacles to get to this global stage, be it domestic sporting politics to injury...

Guest Column: Prerna Aggarwal, Chief Marketing Officer, Campus Activewear writes how brands are bringing their A-game to honour consumers' bold approach to personal style

Nisha Singhania, CEO and Managing Partner, Infectious Advertising, writes on the design & symbolism of the Olympics logo, medal and attire

Guest Column: Anirban Banerjee, Senior VP & SBU Head (Batteries and Flashlights), Eveready Industries India Ltd. writes about how evolving nature of brand collaborations on...

Guest Column: Kush Aggarwal, Head of Marketing, Bikano, lists ways to stay at the forefront of the industry’s evolution

Guest Column: Tanmay Shah-Founder and CEO of FridayFictionFilms writes how Guerrilla marketing continues to be a powerful tool for filmmakers

Guest Column: Kamal Krishna, CEO, Mobilise writes about micro-moments and how marketers can leverage them

Guest Column: Kishan Jain, Director, Goldmedal Electricals writes about advantages of home automation energy efficiency & sustainability, integration and interconnectivity

Guest Column: Nikhil Gupta - Head of Marketing, Strategy, Govt. Affairs & CSR - Signify, Greater India writes about ‘Efficient & Effective’ Marketing Strategy for...

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd. writes about sustainable practices like clean fuel solutions, smart water management, etc

Guest Column: Dr Manu Nanda, Chief Marketing Officer, Stove Kraft Ltd. writes about the resurgence of retail amid competition with online giants, digital dominance, and...

Guest Column: Shailley Singh, Executive Vice President, Product & Chief Operating Officer, IAB Tech Lab writes about challenges and opportunities that will redefine the industry

Guest Column: Arun Pattabhiraman, Chief Marketing Officer, Sprinklr writes about the capabilities of social listening tools, translating AI systems into business impact and more

Guest Column: Bhavik Bhandari, Chief Sales & Marketing Officer, Ashwin Sheth Group writes about the impact of visuals on real estate sales

Lalitaji's wisdom shaped a generation's consumer ethos, leaving an indelible mark on Indian households, writes Hetal Khalsa, Co-Founder and Chief Creative Officer, PivotRoots – A...

Nisha Narayanan, Director and COO, Red FM and Magic FM, pays tribute to Ameen Sayani and the rich musical legacy he leaves behind

Guest Column: Archana Kapoor, founder of Radio Mewat & The Radio Festival, remembers how Ameen Sayani's Binaca Geetmala wasn't just a source of music but...

Shashi Sinha, CEO of IPG Mediabrands, India, who had worked with Ameen Sayani for over six years on ‘Binaca Geetmala’, shares his memories of the...

Dr. Sandeep Goyal, the Chairman of Rediffusion, muses about the supremacy of Lalitaji among mascots in the Indian ad world such as Gattu, Rasna Girl,...

Meenakshi Menon, an entrepreneur who founded Spatial Access which is now part of Deloitte, remembers ‘Lalitaji’ Kavita Chaudhary

Guest Column: Amrita Sharma, Co-Founder & Director, The Mixed Route Juice writes about Insights for Sustainable Engagement

Guest Column: Kush Aggarwal, Head of Marketing, Bikano writes how Artificial Intelligence will dictate the evolution of marketing in 2024

Guest Column: Rashid Khan, Chief Product Officer & Co-founder, Yellow.ai writes about the applications of AI in marketing that are set to redefine the industry...

Guest Column: Shajesh Menon, Founder and CEO, Younion writes a comparative account of old vs new ways that storytelling will adapt in 2024

Guest Column: Chaitanya Ramalingegowda, Director & Co-founder, Wakefit.co writes about long-form content, premiumisation, creator economy, interactive content and voice search trending in 2024

Guest Column: Sheena Kapoor, Head - Marketing Corp Comm. & CSR at ICICI Lombard writes about emerging tech, evolving consumer preferences and innovative approaches around...

Guest Column: Ravi Santhanam, Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank writes about his collaborative vision for 2024...

Guest Column: Charu Malhotra, Chief Brand Officer & Group Head Marketing, APL Apollo Tubes Ltd writes about navigating the trends in the evolving marketing world

Guest Column: Independent consultant Shaswat Das writes how the design game will take some steep turns in 2024

Guest Column: Somesh Surana, Head- Digital Business Group and Marketing, HDFC ERGO writes how digital marketing, influencer and traditional marketing and personalised and meaningful will...

Guest Column: Mark Titus, AVP, Nippon Paint India (Decorative Division) writes how 2024 will be lead by Immersive Experiences, Hyperpersonalisation, Community Building and Micro-Influencer Marketing

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities talks about how younger cohorts, meme marketing, Gen AI etc will gain prominence

Guest Column: Mr. Prashant Dhar, Director - Marketing, A. O. Smith India explores how marketing narratives will evolve in 2024

Guest Column: Lakshmi Rebecca, Founder and CEO of Red Bangle, discusses the evolution of D2C brand marketing through significant trends

Guest column: Basant Maheshwari, Co-Founder and Partner of Basant Maheshwari Wealth Advisers LLP, says that the ZEE-Sony merger is the first instance in India of...

Guest Column: Karan Taurani of Elara Capital writes on the possible outcomes of the Zee-Sony fallout

Guest Column: Kamal Krishna, CEO at MOBILISE unveils the Next Frontier in SEO Strategies

Guest Column: Deepa Krishnan, Head – Marketing, India and Southwest Asia, Hyatt Explores Top Marketing Trends Shaping 2024

Guest Column: Manish Aggarwal, Director, Bikano, Bikanervala Foods Pvt Ltd Explores the Transformative Trends Shaping the FMCG Industry in 2024

Guest Column: Kunal Luhar, Co-Founder & Chief Business Officer at 5W1H, Explores the Transformative Power of Technology in Brand Creativity

Guest Column: Prasenjit Basu, Head of Marketing at Voltbek Appliances India Ltd. explores the Future of Marketing in 2024 with AI, VR, UGC and Short...

Guest Column: Himanshu Arora, Co-Founder of Social Panga Talks About Navigating 2024’s Digital Frontier

Guest Column: Arunima Yadav, VP & Head of Marketing - Hindware Bathware & Tiles, Delving into the New Era of Tech-Driven Consumer Engagement in Bathware

Guest Column: Amit Kushwaha, Head - Brand & PR, RummyCulture talks about the evolving role of tech in shaping the market

Guest Column: Sidhhant Agarwal, CEO, SportVot Delves into the Transformative Trends Reshaping Sports Digitization in 2024

Guest Column: Gaurav Mehta, Chief Marketing Officer, Noise talks about the trends shaping India's marketing industry in 2024

Guest Column: Abbey Thomas, Chief General Manager - Head Marketing & PR, Volkswagen India Explores Marketing's 'Wow' Moments and Broader Shifts in 2024

Guest Column: Ashish Aggarwal, Director, Product Growth and Marketing, Statiq Unveils Marketing's 2024 Roadmap - Profits, Personalization, and Ethical Practices Take Center Stage.

Guest Column: Sujoy Mukherjee, Creative Director, Thought Blurb Communications states that advertising today cannot be creative-centric or media-centric, it needs to be both

Guest Column: Sachin Vashishtha, Chief Marketing Officer navigates the new horizon of marketing in 2024

Guest Column: Shivam Ranjan, Head of Marketing at Motorola, Asia Pacific Unveils Tomorrow's Marketing Landscape By Navigating the Impact of Emerging Technologies

Opinion: Srikant Rajasekharuni, CEO and Co-founder, Red Matter Technologies (RMT) shares insights on navigating trends, innovating strategies, and sustaining growth

Guest Column: Siddhartha Vanvani, Founder & CEO, Digidarts predicts the revolution in digital advertising via Immersive Storytelling, AI Precision, and Conversational AI

Anita Kotwani, CEO Media, South Asia, dentsu, pens a tribute for advertising veteran Helen Achan who passed away recently

Guest Column: Abhishek Vyas, Founder of My Haul Store Explores the Evolving Landscape of Influencer Marketing

Guest Column: Piali Dasgupta, Senior Vice President – Marketing, Columbia Pacific Communities shares her views on how emotional connect with the audiences is important in...

Guest Column: Azazul Haque, CCO, Media Monks, and ex-CCO of Ogilvy South, shares his admiration for Piyush Pandey, the legendary adman who was recently appointed...

Guest Column: Deba Ghoshal, Vice President, and Head of Marketing, Voltas Limited, shares targeted storytelling strategies to boost sales by tapping the right stakeholders

Guest Column: Piali Dasgupta, Senior Vice President – Marketing at Columbia Pacific Communities, writes about the growing impact of digital marketing on consumer behaviour

Guest Column: Abhishek Vyas, Founder and CEO, My Haul Store writes how collaborating with influencers, brands can expand their reach and visibility.

Guest Column: Roshni Shroff Strategy Director at DY Works reflects on the concept of brand strategy & how it is interpreted by various strategic partners...

Guest Column: Ajay Mehta, Founder and MD, Interactive Television, and MD of Kinetic India, shares toplines of emergent trends in the outdoor advertising medium

Guest Column: Tejinder Gill, General Manager of The Trade Desk in India, inquires if an OTT model that is fully or partly supported by advertising...

Guest Column: Jai Lala, Chief Executive Officer of Zenith India, lists the key trends that will dominate India's dynamic digital landscape in the year to...

Guest Column: Niraj Ruparel, Head Of Mobile & Emerging Tech - GroupM India Emerging Tech Lead - WPP India, writes on what makes voice tech...

Guest Column: Rajiv Dubey, Head of Media, Dabur India, breaks down how some errant channels have been exploiting the landing page for views and why...

Guest Column: Yash Kulshresth, Chief Creative Officer, ^atom network, shares a few journey starters for Web 3.0

Guest Column: Arjun Kolady, Head of Sales, Spotify India, explains how brands can become a part of the conversation that takes place between creators and...

Guest Column: Rohit Jindal, Business Head, MyGate, writes about why and how brands are increasing their focus on residents of gated communities

Guest Column: Naveen Murali, VP & Head of Marketing, Pepperfry lists down opportunities for brands to exercise in evolving times

Guest Column: Mohanty, Creative Head, McCann Worldgroup, says amidst all the razzmatazz, what one really waits for is their work to be picked up, to...

Rishi Bedi, Managing Director, Asia Pacific, InMobi, writes on how storytelling based on innovation, intelligence, and creativity is a must for brands

Guest Column: Mohua Das Gupta, Head – Brand Marketing, Tata CLiQ Luxury, writes how brands today are accelerating the shift towards content-enabling commerce as part...

Guest Column: Raghuvanshi, Founder & CEO, Sekel Tech writes about important takeaways of having a sustainable digital infrastructure for brands

Guest Column: Atul Pande, Chairman of Sportzlive, evaluates govt order stating that feed of all international cricket matches as well as tournaments should be mandatorily...

Guest Column: Amit Tiwari, TCS Global Head-Marketing Demand Center, explores if the marketers and consumers are ready for the new digital universe

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